20 Tips on How to Choose a Domain Name
Some of these more important than others, but a lot will depend on if you're purchasing a Domain Name for Business use or Personal use, but in general; these are good Domain Name buying tips to follow in most cases.
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- Keep it Simple – Find a Domain Name that has a simple spelling. Many have with spelling, so make it simple for your visitors to remember your Domain Name without a difficult spelling.
- Stay with a ".com" if at all possible – The .com Top-Level-Domain (TLD) is the most widely accepted/used extension for domain names. Now, there are some exceptions of course… for-instance if you run a business that is based outside of the United States then it may be wise to use a local Top-Level-Domain (TLD). Some examples are ".ca" for Canada, ".de" for Germany, ".uk" for the United Kingdom, ".cn" for China, etc.,
- Keyword Abundance – Select a Domain Name that has keywords related to your website. If your site sells cookies purchase a Domain Name that has the word "cookies" in it.
- Keep the Domain Name Short – Shorter Domain Names are easier your website visitors to remember, the less they have to type, and it will also make it easier to spread your Domain Name to others.
- Absolutely No Hyphens – If possible avoid using hyphenated Domain Name. Hyphenated Domain Names may lose valuable traffic to like Domain Names and people just simply forget where the hyphens belong.
- Commercial Attractiveness – Think of how your Domain Name may look in print, are a commercial, or even on a billboard. This is a simple way to test the commercial attractiveness of you Domain Name. This become even more important if you are looking at a company or business Domain Name, but is equally important for other Domain Names too.
- Domain Name Prices – Shop around for the best price and a reputable registrar. Expect to pay approximately $10.00 a year.
- Additional Extensions – Once you find the picture-perfect Domain Name (The .com one), then it sometimes makes sense to grab as many of the other available extensions as well. Then use a 301 redirect on those additional extensions to your ".com" Domain Name.
- Copyrights – Stay clear of Domain Names that could infringe on another existing copyrighted Domain. Check the United States Copyright Office if you are unsure.
- Singular & Plural Domain Names – If possible and where applicable; purchase both the singular and plural variations of your Domain Name and then again; use a 301 redirect on one or the other.
- Quick to Type – The simpler the Domain Name is to type; the better.
- No Slang – Keep away from slang spellings; for the same reasons why you should keep away from number substitutions.
- Avoid Numerals – Numbers in a Domain Name can sometimes be OK, but keep away from replacing common words with numbers; it can be confusing and difficult to remember. I.E., do not use the number "4? in-place of "for" and "2? in-place of "to".
- "0" Vs. "O" – The number "0? can be mistaken for the letter "O", so make certain there is no confusion between them in your domain name.
- Name Branding – Years ago; no one knew of "Dell". Now Dell.com is one of the most valuable and brand-able Domain Names. However, do not get too carried away, but a smart, ingenious brand-able Domain Name can be priceless!
- Comprehensible – When anyone hears your Domain Name for the very first time; it should be easily understandable and can tell them what your website is about or sells.
- Unique / Rare – The more Rare and Unique the Domain Name; the simpler it will be to remember it. But, adhere to all other tips when looking for this Rare & Unique Domain Name.
- Make it easier; Use a Thesaurus – Go to Merriam Webster and used their online Thesaurus or your own MS-Word and use this invaluable tool to instantly check the availability common synonyms.
- Search Abandoned Domain Names – Abandoned Domain Names or "Dropped Domains" are Domain Names that may have recently changed from a registered status to an unregistered status. These are sometimes available for anyone purchase.
- Unforgettable – If you can easily remember a Domain Name after hearing it; then you may have found the perfect domain name.