The latest SEO Google Panda update to the search engine algorithms for Google signal a major departure from traditional SEO (search engine optimization) techniques; since its inception, Google has relied heavily on keyword-based algorithms to determine the relevance of websites to the search words a computer user enters into their browser. Website designers quickly found that the more keywords they used, the higher their website relevance ranking, the sooner they would appear in the search engine results window, and the more customers would see their website. Against the intentions of the search engine providers, website relevancy actually tended to go down as the designers stuffed their content with endless repetitions of the keywords.
Since that time, up to the present day with the current SEO Google Panda update, the search engines and the website designers have waged a friendly war (or perhaps not so friendly) as one tries to outwit the other. The search engines favor the side of the user, and would like nothing more than for each user to type in a set of search words, receive a dozen results, any of which would be exactly what the user was looking for. On the other hand, the website designers are fighting for their employers and their companies, and don't mind if the user has to wade through a few useless sites or some annoying key word galleries as long as they get their advertisement into the hands of as many as possible. Whichever side of the coin you favor may depend on which hat you are wearing at the moment. The most interesting participants in the struggle are perhaps the web designers themselves who, after leaving their jobs where they have been diligently seeking to promote their site through SEO methods (appropriately or perhaps not), come home and need to find something of their own using a search engine, then having to wade through a lot of useless information generated by their fellow designers. Although the system may not be perfect, it does work to a useful degree. However, through improvements like the SEO Google Panda update, Google is continually motivated to make the experience better for the user.
The crux of the SEO Google Panda update is to move the emphasis of the search engine algorithms away from keyword stuffing, and toward humanist values. In a sense, this is moving away from a direct approach to a customer-based approach. In other words, search engine emphasis is moving away from trying to determine the relevancy of a web site by strictly using algorithms to visit each site, robotically examine the content of the site, and then give it a relevancy ranking. It is focused now more towards finding out what actual customers think. It now includes visiting social media sites and attempts to gauge the magnitude of the customer response to those sites as well as the sentiment, positive or negative.
Part of the design of social media has made this quite easy for the SEO Google Panda update. Facebook provides the "Like" button and Google the "+1" button which immediately gives an idea of the magnitude of positive response. The entire system is efficient and inviting. A savvy web page designer will feature a button link for either the Facebook Like, the Google +1, or any of the other links to social media. This allows any visitor to give a thumbs-up for that site with almost no effort. The button links are branded for common social media venues – customers are very comfortable hitting the buttons on an otherwise new website.
A more powerful part of the SEO Google Panda update is the ability to dig deeper into their user's responses to websites. It is designed to go beyond only positive expressions and to examine postings for both supportive and critical feedback. In this way, website relevance is not only boosted by a large amount of positive comments, it can be diminished by many negative comments. As these algorithms are refined, search engine users will participate even more fully in rating websites, and will gain the benefits of better identifying those sites which are most relevant.