Using Structured Data or Schemas Within Your Blog
Structured data is information that is formatted in such a way that it can be understood by humans and by computers and machines. Because search engines often have a hard time understanding the relevant information involved in the text, or data, many times that data will be transferred into HTML. Once it is transferred into HTML, some of the original data may have been lost and may have changed how the information showed up to the reader in the browser. Structured data has been created in order to add things to the existing code of HTML in order to enable the search engine to understand the information without changing how it shows up in a browser to your readers. This new concept is incredibly important to websites and blogs that are looking to increase traffic to their sites.