What Is Keyword Density and How Important Is It for SEO?
When you begin your SEO campaign, your goal is to get your web page or website ranked high in the search engines. And you want to do this quickly. Your time is valuable so you want to know how important each SEO factor is so that you know how much time and effort to spend on each. One SEO factor is keyword density. Howimportant is it? Is keyword density worth your time? The answer is divided.
In the 1990s, search engines were taking their first wobbly steps. Keyword density – the ratio of a keyword to the total number of words on a web page – was very important at this time. And since keyword density was such a powerful factor in getting a website ranked high in the search engines, people clung to it and took hearty advantage of it. And word caught on. Soon, keyword density was a common Internet knowledge and many people were upping their keyword density using keyword stuffing – the act of overly stuffing text with keywords. Search engines caught on to this and changed their algorithms. Keyword density became less important in ranking a website.